The Department for Work and Pensions will work with the Treasury, the industry and the Money Advice Service to create a standardised ‘lifecycle' of pensions communications to send to individuals.
The industry will fail to increase member engagement unless pensions professionals understand the difference between disclosure and communication, says Society of Pension Consultants chairman Roger Mattingly.
Increased personalisation of communications is key to increasing member engagement according to Ferrier Pearce's Nigel Ferrier.
Shilling on how to be a communications angel
The Pensions Action Group and a communications consultant has criticised the timing and messages of the Department for Work and Pensions' auto-enrolment TV campaign.
Pension hub provider Money on Toast has created a tool that allows workers to learn about auto-enrolment via Facebook.
The Department for Work and Pensions has announced that well-known business icons including Theo Paphitis and Karren Brady are among the celebrities to help promote auto-enrolment through an advertising campaign.
Insurance group Admiral has boosted the membership of its scheme from 1,100 to 2,000 since March through a staff awareness campaign.