'I'm in': Dragons' Den and Apprentice celebs in £3.5m AE ad campaign

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The Department for Work and Pensions has announced that well-known business icons including Theo Paphitis and Karren Brady are among the celebrities to help promote auto-enrolment through an advertising campaign.

Starting today and running until October, the adverts, running across TV, radio, print and online media, will feature famous employers like Paphitis and Brady backing auto-enrolment with the phrase...

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