The Pensions Action Group and a communications consultant has criticised the timing and messages of the Department for Work and Pensions' auto-enrolment TV campaign.
The £3.5m ad campaign launched on 17 September and will run until October. It features Apprentice and Dragon's Den stars backing auto-enrolment with the catchphrases "I'm in" and "we're all in" (PP...
To continue reading this article...
Join Professional Pensions
Become a Professional Pensions Lite Member today
- Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
- Receive important and breaking news stories via our two daily news alerts
- Hear from industry experts and other forward-thinking leaders