PP’s regular columnist wonders if influencer attention will change public behaviour on pensions
Campaign features parody beauty advert starring reality TV personality Gemma Collins
Pension Geeks’ campaign celebrates tenth anniversary this year
Campaign aims to prompt behaviour changes among consumers aged between 30 and 55
Nigel Peaple says as many as three million savers were inspired by the industry campaign
Campaign could unintentionally cause savers to cease contributing towards their retirement
‘More important than ever’ to be actively engaging with your pension