Big Zuu campaign shows the power of collective action on pensions engagement

Nigel Peaple says as many as three million savers were inspired by the industry campaign

clock • 3 min read

In case it somehow passed you by, the unexpected collaboration of grime music and pensions arose from the industry’s recognition that more should be done to address the fact that savers’ confidence and understanding of their pension remains too low.

Over half the public struggle to find their pension information and only 20% are confident they are saving enough for retirement. With the backing of 13 of the best-known brands in the pensions ...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Join now

 

Already a Professional Pensions
member?

Login

More on Communication

Most workers over 40 think pensions are 'too complicated', survey finds

Most workers over 40 think pensions are 'too complicated', survey finds

Survey finds most adults aged 40 and over find pension planning ‘daunting’

Jasmine Urquhart
clock 04 June 2024 • 1 min read
What could effective pensions engagement look like?

What could effective pensions engagement look like?

PPI report says better industry collaboration and default designs could improve engagement

Jasmine Urquhart
clock 15 February 2024 • 6 min read
Maps calls for more pensions beneficiary awareness

Maps calls for more pensions beneficiary awareness

Research finds only half of savers know who their nominated beneficiaries are

Jasmine Urquhart
clock 10 November 2023 • 1 min read
Trustpilot