Use positivity to beat savers' pensions defeatism

Communications must be positive, plausible, plain-spoken and personal, research finds

James Phillips
clock • 3 min read
Use positivity to beat savers' pensions defeatism

Pension scheme communications need to focus on members’ progress and the steps they can take to improve income, rather than barriers they could face without action, Nest Insight research finds.

Members can be put off by current communications that present barriers in terms of a lack of affordability, a feeling of being overwhelmed, and low confidence - all of which contribute to a "sense ...

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James Phillips
Author spotlight

James Phillips

Professional Pensions journalist from 2016-2022

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