Use positivity to beat savers' pensions defeatism

Communications must be positive, plausible, plain-spoken and personal, research finds

James Phillips
clock • 3 min read
Use positivity to beat savers' pensions defeatism

Pension scheme communications need to focus on members’ progress and the steps they can take to improve income, rather than barriers they could face without action, Nest Insight research finds.

Members can be put off by current communications that present barriers in terms of a lack of affordability, a feeling of being overwhelmed, and low confidence - all of which contribute to a "sense ...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Join now

 

Already a Professional Pensions
member?

Login

James Phillips
Author spotlight

James Phillips

Professional Pensions journalist from 2016-2022

More on Defined Contribution

Aon urges DC members to 'stay calm' amid increased market volatility

Aon urges DC members to 'stay calm' amid increased market volatility

Firm warns savers to be ‘on their guard’ against risk of scams during tariff-induced turmoil

Martin Richmond
clock 14 April 2025 • 2 min read
Ten years on from the pension freedoms, our attitudes have come full circle

Ten years on from the pension freedoms, our attitudes have come full circle

Colin Clarke says we need to focus on the primary purpose of a pension

Colin Clarke
clock 04 April 2025 • 6 min read
FCA greenlights two further LTAFs for Aegon workplace pension default fund

FCA greenlights two further LTAFs for Aegon workplace pension default fund

LTAFs managed by JPMAM and Aegon AM will join already approved BlackRock strategy

Jonathan Stapleton
clock 02 April 2025 • 2 min read
Trustpilot