Cold, hard facts are not getting people to save more for retirement and providers should instead appeal to emotions, a study has found.
Savers are generally disinterested in financial information, fail to set a savings regimen, and do not focus on the long term, the research by employee communication specialists Like Minds and phil...
To continue reading this article...
Join Professional Pensions
Become a Professional Pensions Lite Member today
- Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
- Receive important and breaking news stories via our two daily news alerts
- Hear from industry experts and other forward-thinking leaders