Pension comms - the brand is dead and the user is king

As Quietroom turns 20, its co-founder looks at the changing face of pension communications

clock • 4 min read

Vincent Franklin mulls the changes he has seen over his firm’s 20 year history – explaining the success or failure of the comms the industry sends out is dependent on whether it helps them do stuff or not.

When Quietroom first opened its doors, twenty years ago, no one wanted to talk to two men in flowery shirts who didn't come from a big finance company. Nobody cared about language or research. No o...

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