In 1993 then prime minister, John Major, head spinning after more than a decade of Margaret Thatcher’s radical and divisive premiership, fresh from an unexpected election victory and desperate to get onto the front foot, announced a campaign.
To set the context, he spoke of "a world that sometimes seems to be changing too fast" but also that "the old values - neighbourliness, decency, courtesy - they're still alive, they're still best …...
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