The reason why organisations choose to change their name is not always totally clear.
There is obvious value in retaining a successful brand name while the opposite may be true where a failing business stands to benefit from a relaunch under a more dynamic sounding title. Merger...
To continue reading this article...
Join Professional Pensions
Become a Professional Pensions Lite Member today
In just a few clicks you can start your free Professional Pensions Lite membership for 12 months, providing you access to:
- Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
- Receive important and breaking news stories via our two daily news alerts
- Hear from industry experts and other forward-thinking leaders
