Richard Butcher says we should look to supermarkets' use of science and creative thinking to unconsciously engage with consumers to help our members make better pensions decisions
I did the household shopping the other day - a rare event, as I'm not very good at it. I had the usual mixed results. Too many tins of rice pudding (apparently I'm the only one that eats it), not a...
To continue reading this article...
Join Professional Pensions
Become a Professional Pensions Lite Member today
In just a few clicks you can start your free Professional Pensions Lite membership for 12 months, providing you access to:
- Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
- Receive important and breaking news stories via our two daily news alerts
- Hear from industry experts and other forward-thinking leaders
