How to sell to a pension fund

Shell Contributory Pension Fund’s Paddy Briggs tells consultants what trustees really want

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For much of my long career in Shell I sat on one side or the other of the desk at which buying decisions were made.

I was a salesman and then a sales manager for various petroleum products and later was a buyer of a range of communications services. To have once been a seller was invaluable experience when I bec...

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