Greenwashing and high fees driving negative view of industry

Edelman Smithfield suggests consumers have ‘negative perception’ towards industry

Holly Roach
clock • 2 min read
Greenwashing and high fees driving negative view of industry

Negative perceptions of the pension and asset management industry among consumers are being driven by suspicions of greenwashing and a lack of clarity around fees, Edelman Smithfield says.

The firm said difficulty in finding out whether investments are as sustainable or ethical as pension providers claim is driving a "negative perception" of the sector. Its study found 29% of thos...

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