'Clear mistrust' of online financial services adverts

Most savers want the government to legislate to ensure websites do not promote financial scams

Holly Roach
clock • 3 min read
Consumers have low trust in the internet as a tool for shopping for financial services
Image:

Consumers have low trust in the internet as a tool for shopping for financial services

More than half of internet users (53%) do not trust that the adverts on search engines are placed by a legitimate financial services company or provider, according to Aviva research.

The insurer's Fraud Report - published today (24 August) - found consumers have "low trust" in the internet as a tool for shopping for financial services. The report also revealed 56% of people ...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Join now

 

Already a Professional Pensions
member?

Login

More on Industry

M&S reports £25.6m pension surplus reduction due to rising gilt yields

M&S reports £25.6m pension surplus reduction due to rising gilt yields

Results state there is ‘no material worsening’ of scheme’s overall funding position

Holly Roach
clock 07 November 2024 • 1 min read
Smart Pension hits £6bn in assets under management

Smart Pension hits £6bn in assets under management

Provider said growth largely due to new business wins and consolidation

Holly Roach
clock 06 November 2024 • 1 min read
NatWest to transfer £11bn of pension assets to purchase buy-ins with Rothesay

NatWest to transfer £11bn of pension assets to purchase buy-ins with Rothesay

Trustees are reportedly set to transfer a third of scheme assets to purchase buy-in policy

Holly Roach
clock 06 November 2024 • 2 min read
Trustpilot