'Clear mistrust' of online financial services adverts

Most savers want the government to legislate to ensure websites do not promote financial scams

Holly Roach
clock • 3 min read
Consumers have low trust in the internet as a tool for shopping for financial services
Image:

Consumers have low trust in the internet as a tool for shopping for financial services

More than half of internet users (53%) do not trust that the adverts on search engines are placed by a legitimate financial services company or provider, according to Aviva research.

The insurer's Fraud Report - published today (24 August) - found consumers have "low trust" in the internet as a tool for shopping for financial services. The report also revealed 56% of people ...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Join now

 

Already a Professional Pensions
member?

Login

More on Industry

Industry reacts to TPR's annual funding statement

Industry reacts to TPR's annual funding statement

Industry thankful for clarity on some areas but expected more given geopolitical uncertainty

Holly Roach
clock 29 April 2025 • 7 min read
TPR publishes annual DB funding statement

TPR publishes annual DB funding statement

First statement published under new DB Funding Code

Holly Roach
clock 29 April 2025 • 4 min read
News Digest: Ministers threaten new pensions law if funds fail to honour UK investment pledge

News Digest: Ministers threaten new pensions law if funds fail to honour UK investment pledge

PP brings together all the latest news on pensions from across the national and financial media

Professional Pensions
clock 29 April 2025 • 1 min read
Trustpilot