Case study: How Bayer overhauled its pension comms

The pharmaceuticals giant took a personal approach after listening to members

clock

The pharmaceuticals giant took a personal approach after listening to members, finds Natasha Browne.

The Bayer Group closed its defined benefit (DB) scheme to new members in 2004. Three years later it removed final salary future accrual for members under the age of 50. It also runs a defined contr...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Join now

 

Already a Professional Pensions
member?

Login

More on Communication

Most workers over 40 think pensions are 'too complicated', survey finds

Most workers over 40 think pensions are 'too complicated', survey finds

Survey finds most adults aged 40 and over find pension planning ‘daunting’

Jasmine Urquhart
clock 04 June 2024 • 1 min read
What could effective pensions engagement look like?

What could effective pensions engagement look like?

PPI report says better industry collaboration and default designs could improve engagement

Jasmine Urquhart
clock 15 February 2024 • 6 min read
Maps calls for more pensions beneficiary awareness

Maps calls for more pensions beneficiary awareness

Research finds only half of savers know who their nominated beneficiaries are

Jasmine Urquhart
clock 10 November 2023 • 1 min read
Trustpilot