Communications challenge: Don't make a drama out of a crisis

Jack Jones says clear comms are of utmost importance

clock

As stock markets suffer large losses, Jack Jones looks at the role of trustees in calming worried members about the long-term nature of their pension investments

As front page headlines warn of a pensions catastrophe, trustees need to stay calm and make sure they don’t “feed the frenzy”, scheme communications experts urge. National newspaper articles pre...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Join now

 

Already a Professional Pensions
member?

Login

More on Industry

IWD 2025: Women in the pensions industry

IWD 2025: Women in the pensions industry

PP talks to women about their pensions careers, advice, and experience of the industry

Jasmine Urquhart
clock 07 March 2025 • 9 min read
Professional Pensions: Stories of the week

Professional Pensions: Stories of the week

First firms complete dashboard connection, Abrdn DB surplus plans, Capita annual results

Professional Pensions
clock 07 March 2025 • 1 min read
News Digest: Top pension funds refuse to back defence industry

News Digest: Top pension funds refuse to back defence industry

PP brings together all the latest news on pensions from across the national and financial media

Professional Pensions
clock 07 March 2025 • 1 min read
Trustpilot