Aviva UK life and pensions new business sales fell almost 25% in 2009 as the insurer was hit by the tough economic conditions, but bumper Q4 sales have given it confidence for 2010.
Total life and pension new sales were £8.9bn last year on a PVNBP basis, down from £11.8bn in 2008, a drop of 24.8%. Elsewhere, collective investment sales dropped 29.3% to just over £1bn. Howev...
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