DWP fires the Workie Monster

Celebrities to replace ‘Workie’

clock • 1 min read

The Department for Work and Pensions (DWP) is set to restart its TV advertising campaign for auto-enrolment next month without its infamous 'Workie Monster', it is understood.

Instead of the multi-coloured fluffy monster, the new campaign is expected to look to build up trust in the auto-enrolment scheme by featuring various celebrities personally endorsing pensions, PP'...

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