DWP fires the Workie Monster

Celebrities to replace ‘Workie’

clock • 1 min read

The Department for Work and Pensions (DWP) is set to restart its TV advertising campaign for auto-enrolment next month without its infamous 'Workie Monster', it is understood.

Instead of the multi-coloured fluffy monster, the new campaign is expected to look to build up trust in the auto-enrolment scheme by featuring various celebrities personally endorsing pensions, PP'...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Join now

 

Already a Professional Pensions
member?

Login

More on Defined Contribution

CDC could play important role in tackling pensions adequacy issue, experts say

CDC could play important role in tackling pensions adequacy issue, experts say

Hymans Robertson finds positive feedback among employers about possible move to CDC

Martin Richmond
clock 31 January 2025 • 3 min read
DWA unveils master trust performance comparisons

DWA unveils master trust performance comparisons

Pete Osthwaite asks just how much master trust value is added because of high equity allocations?

Pete Osthwaite
clock 30 January 2025 • 3 min read
How we won the PP Investment Awards 2024... Arcmont Asset Management

How we won the PP Investment Awards 2024... Arcmont Asset Management

Arcmont won the accolade for DC Investment Innovation of the Year

Professional Pensions
clock 22 January 2025 • 3 min read
Trustpilot