How to enhance AE with behavioural science

Kim Kaveh
clock • 4 min read

The Behavioural Insights Team has demonstrated how the pensions industry can go beyond AE by applying behavioural insights to improve member outcomes. Kim Kaveh reports.

A decade has passed since the groundwork for auto-enrolment (AE) was laid down in the Pensions Act 2008 - largely as a result of the 'nudge' theory - which harnesses the power of inertia. Indeed, i...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Join now

 

Already a Professional Pensions
member?

Login

More on Defined Contribution

Half of young people unaware what DC pensions are

Half of young people unaware what DC pensions are

MRM finds 18 to 30 year olds less familiar with term ‘DC’ than ‘APR’ and ‘compound interest’

Jasmine Urquhart
clock 07 February 2025 • 2 min read
The risks of private markets for DC should not be underestimated

The risks of private markets for DC should not be underestimated

Richard Evans says the UK and Australian public views investment risk differently

Richard Evans
clock 07 February 2025 • 5 min read
CDC could play important role in tackling pensions adequacy issue, experts say

CDC could play important role in tackling pensions adequacy issue, experts say

Hymans Robertson finds positive feedback among employers about possible move to CDC

Martin Richmond
clock 31 January 2025 • 3 min read
Trustpilot