How to enhance AE with behavioural science

Kim Kaveh
clock • 4 min read

The Behavioural Insights Team has demonstrated how the pensions industry can go beyond AE by applying behavioural insights to improve member outcomes. Kim Kaveh reports.

A decade has passed since the groundwork for auto-enrolment (AE) was laid down in the Pensions Act 2008 - largely as a result of the 'nudge' theory - which harnesses the power of inertia. Indeed, i...

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