Trustees must recognise that schemes are consumer products competing for a share of household income, says Ferrier Pearce's Nigel Ferrier.
He explains how schemes can segment schemes to target messages so they are relevant to individual members.
To continue reading this article...
Join Professional Pensions
Become a Professional Pensions Lite Member today
In just a few clicks you can start your free Professional Pensions Lite membership for 12 months, providing you access to:
- Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
- Receive important and breaking news stories via our two daily news alerts
- Hear from industry experts and other forward-thinking leaders
