UK savers show preference for hybrid customer support model

PensionBee survey finds 79% of respondents prefer mixture of human and AI interaction

Martin Richmond
clock • 2 min read
UK savers show preference for hybrid customer support model

UK pension savers would prefer to see providers utilise a hybrid model of both human interaction and artificial intelligence (AI) when it comes to providing customer support, research from PensionBee shows.

The provider's survey of 1,000 UK adults found nearly four in five (79%) respondents indicated a preference for a mixture of human and AI support when managing their pension accounts. Of these, 11%...

To continue reading this article...

Join Professional Pensions

Become a Professional Pensions Lite Member today

  • Three complimentary articles per month covering the latest real-time news, analysis and opinion from the industry
  • Receive important and breaking news stories via our two daily news alerts
  • Hear from industry experts and other forward-thinking leaders

Join now

 

Already a Professional Pensions
member?

Login

Martin Richmond
Author spotlight

Martin Richmond

Reporter at Professional Pensions

More on Admin / Technology

PASA: Vital for schemes to get the fundamentals right on administration

PASA: Vital for schemes to get the fundamentals right on administration

PASA chair says there must be ‘positive dialogue’ between trustees and administrators

Martin Richmond
clock 07 March 2025 • 2 min read
Admin and Data Forum - PDP's Chris Curry gives dashboards update

Admin and Data Forum - PDP's Chris Curry gives dashboards update

Chris Curry session updates on PDP connection deadlines and user testing

Jasmine Urquhart
clock 06 March 2025 • 4 min read
LifeSight onboards to dashboards ecosystem as Pension Fusion completes OAT

LifeSight onboards to dashboards ecosystem as Pension Fusion completes OAT

Master trust becomes first scheme to process find request on dashboards ecosystem

Jonathan Stapleton
clock 06 March 2025 • 2 min read
Trustpilot